Newcastle University Business School

Digital Marketing MSc

Newcastle, United Kingdom

Format

Full time

Duration

12 months

Tuition fee

27100 £

Develop essential expertise to lead with confidence and thrive in today's business landscape. Master the art of modern marketing and conquer the digital age. The course aims to meet the burgeoning demand for digital marketing education in the marketplace by providing an up-to-date, comprehensive and critical understanding of the discipline to prepare postgraduates robustly for the modern business environment. This course is suitable for those without a marketing background. You will gain essential skills and knowledge, incorporating practical elements that will prepare you for the modern business environment. The course will enable you to: • understand the importance of digital marketing in the modern business environment, both from strategic and tactical perspectives • demonstrate a critical understanding of research-led digital marketing theories, practices, tools, techniques and technologies for informing marketing decisions in the digital business environment • critically analyse complex and varied situational organisational and environmental information to scope, plan and develop effective digital marketing responses.

Learn more