International Marketing MSc

Apply your understanding of marketing theories to real-world business challenges. Our International Marketing MSc addresses the rapidly developing areas of global communication and brand management, customer relationship management, marketing ethics and digital marketing. Organisations are becoming increasingly aware of the importance of understanding what their customers want and the necessity to develop products and services that meet their needs and aspirations. This course consists solely of marketing-orientated modules with a strong commercial focus. It enables you to develop a theoretical understanding of the discipline, while testing applicability of both well-established and newly introduced marketing concepts in different contexts. It enables you to: • develop a theoretical understanding of the discipline • test applicability of both well-established and newly introduced marketing concepts in different contexts Taking a market-led approach, you will learn how businesses can create competitive advantages, build brand loyalty and understand the ethical issues and implications associated with your decisions. This is a ‘conversion course’, designed for graduates of disciplines other than marketing, but who wish to enter marketing as a career. Read more about this course in our Postgraduate 2024 entry prospectus.