EDHEC Business School

MSc Marketing Analytics

Lille, France

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Format
Full time
Duration
12 months
Tuition fee
26000 €

In a period of unprecedented global change, consumer behaviour, data and analysis are key todeveloping strategies that are adaptable and customer-driven, which connect data and information to marketing techniques.

EDHEC's Master's in Marketing Analytics gives talented young bachelor's degree holders with a strong analytical appetite the quantitative and analytical tools and knowledge they need to make sound marketing decisions.

On this 18-month marketing analytics programme, taught entirely in English, you will cover a range of topics and techniques that will enable you to become an efficient analytical marketer‒from customer experience and digital business-modelling strategies to sentiment analysis and digital marketing analytics‒ using software and data platforms including Python, Data visualisation softwaresand Google Analytics.

Browse other programs by EDHEC Business School

Master in Management in Global Economic Transformation & Technology Master in Management in Business Management MSc Strategy, Organisation & Consulting MSc Entrepreneurship & Innovation MSc Management & Leadership MSc Global & Sustainable Business MSc Creative Business & Social Innovation MSc Marketing Management Master in Management in Finance MSc International Finance MSc Financial Engineering MSc Accounting & Finance MSc Corporate Finance & Banking MSc Climate Change & Sustainable Finance MSc Data Analytics & Artificial Intelligence LLM Law & Tax Management Executive Full time MBA Master in Management - Data Science & AI for Business

Admission requirements

Age
19 / 23 / 30 (Min / Avg / Max)
Work experience (years)
1 / 5 (Avg / Max)
TOEFL
92+
IELTS
6.5+

Accreditations

AACSB AMBA EQUIS
Images

Campus

Address: Lille, France